Digital Marketing Summit – how to get 2 for 1 tickets

Have you seen the Digital Marketing Summit Event Yet? It’s coming up in November and right now there’s a 2 for 1 ticket offer on. Speaking of events… I was just thinking yesterday about the first big event that I can remember going to. I was still working a day job but I was starting

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Does Google Really Care if You Don’t Use Google+ as Your Favourite Social Network?

Google-Plus-Logo Google says Plus has 540 million monthly active users, but almost half do not visit the social network. Do they care? No doubt they would prefer if it had taken off like Facebook, but the reality is that there is a game behind the game, namely, data mining for more effective advertising, which is quite possibly their true motivator for creating Google Plus.

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Facebook Buys WhatsApp for $19Bn

whatsapp1 You may be thinking what is WhatsApp? Well WhatsApp’s website advises “WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia… there is no cost to message and stay in touch with your friends.

In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.”

The real beauty of WhatsApp is that you enter your phone number…

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Mobile Shoppers Starting at Home with Their Buying Intent

Mobile-phone-in-the-hand-29325644_bigstockYahoo and Dialogue recently interviewed 10,000 consumers age 13 to 64 who use smartphones, tablets, and PCs as they shopped online.

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Android Reaches a Billion Users

Android A recent Google announcement in the last month stated that Google has now licensed over a billion instances of its Android mobile operating system.

The race to a billion was first won by Microsoft with it’s Windows Operating System on PCs. Facebook was second with reaching 1 billion users last year.

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Yahoo Traffic Higher Than Googles for the First Time in Years

yahoo1 For the first time in more than two years Yahoo web sites were the most visited from desktops in the USA in July. This is according to a recent report from comScore, which tracks unique visitors to U.S. properties across the Web.

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Facebook Changes the Rules and the Game on Promotions

Facebook Promotion Example With recent announcements in late August Facebook has made it easy to run contests.

Running contest promotions was more difficult previously because Facebook used to require that you run promotions through an app, which meant going through a development cycle.

Facebook is now allowing businesses to collect entries for contests and giveaways by having users ‘Like’ their page or update, post on their page, or leave a comment. For instance, ‘Likes’ can now

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Internet Retail Growth in Europe

Internet Retail Growth in Europe publishes each year a guide on the top 500 Internet Retailers in Europe. They recently reported that the 500 leading online retailers in Europe grew their web sales in 2012 by 17% to $123 billion (93.74 billion euros).

Europe is now the world’s largest e-commerce marketplace with total online sales that grew 16% in 2012 to just over $300 billion. With consistent growth statistics like this year after year now certainly is a great time in history to be investing in eCommerce plays.

What was interesting is that U.S.-based eCommerce stores hold 21.9% of the European e-commerce market share. There is no great surprise that topped the rankings in 2012 with European web sales of $16.11 billion (12.29 billion euros). This figure is up by 25.13% over their 2011 web sales of $13.50 billion (10.30 billion euros).

Online Fraud Continues to Hurt eRetailers

Internet Fraud With Internet Marketing Magazine’s sister Marketing Agency we work with growing many eCommerce stores. One of the big trends that we’ve noticed especially in the last 12-24 months has been the rise of online fraud.

The most common online fraud we see is the use of stolen credit cards to purchase high value re-sellable items like consumer electronics.

CyberSource, a unit of Visa recently said in its annual report that retailers revenue that was online fraud increased over the past two years to reach an esti- mated $3.5 billion in 2012. This figure has risen 30% since 2010.

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Internet Marketing Magazine August 2012 is Now Released!

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription. In this issue… Supply Chain & eCommerce Master Class with Ruslan Kogan, The Great Puppy Dog Ambush, Email Deliverability, 7 Costly Email Mistakes, How to Detect Duplicate Content, Online Retails Essential Learnings, When Never to Use a Copywriter, Content Curation & Much

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