Does Google Really Care if You Don’t Use Google+ as Your Favourite Social Network?

Google-Plus-Logo Google says Plus has 540 million monthly active users, but almost half do not visit the social network. Do they care? No doubt they would prefer if it had taken off like Facebook, but the reality is that there is a game behind the game, namely, data mining for more effective advertising, which is quite possibly their true motivator for creating Google Plus.

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+Post ads Turns the Entire Web into a Social Stream

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Google has begun testing a new ad type called +Post ads. These +Post ads are display ads of brands’ Google+ video, image and hangout posts.

The ad format effectively takes Google+ and spreads it around the web in ad format for brands. Website visitors can comment on posts in the ad and share them within their circles all from within the Ad.

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