The Facebook Targeting Tightness Conversion Curve

aaHow well the offer on your landing page/squeeze page converts when targeting visitors from Facebook (or other similar display media such as banner ads) is not always just related to the quality and effectiveness of the offer and the design and copy on your landing page.

It’s very commonly understood in the direct response marketing world to test and measure different traffic sources to see how they convert. The school of thinking here …

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Getting Published in Havamag

This is an amazing story, the folks at Havamag (digital magazine for business owners) reached 350,000 readers in only a year or two, which is massive growth. They just published me in their latest issue on some Facebook stuff.