Internet Marketing Magazine June 2014 is Now Released!

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In this issue Free Youtube Ads Traffic Secrets Interview with Jake Larsen, The Future of Bitcoin for eCommerce, Facebook Targeting Tightness Conversion Curve, Sources of Million Dollar eCommerce Traffic…

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Weekends and Personalisation Help Email Open Rates

Email Clicks and Volume by Day and Week Marketing Automation firm Eloqua (which is now owned by Oracle) recently featured a report titled ‘40 Must-See Charts for Modern Marketers’.

Eloqua studied 1.5 Billion Email Clicks and the Volume of emails by Day of the week. What they found was that to achieve the best clickthrough rate marketers should send emails on weekends.

Another interesting finding based on over 200m emails was that personalised subject lines were key to best performing email open rates. Subject lines that were personalised with the recipients name did better than no personalisation, and custom personalisation such as location did significantly better again.

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