Internet Marketing Magazine August 2014 is Now Released!

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In this issue… Success Secrets of a Serial Entrepreneur Interview with Neil Patel ….

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Google Changes it’s Adwords Ad Rank Algorithm

adsitelinks_what Google’s Ad Rank algorithm determines the order of the paid search ads on each search results page as well as how much advertisers pay in the ad auction.

Previously, Ad Rank had just two components: your Max CPC Bid (the most you were willing to pay per click) and your Quality Score (Google’s assessment of the quality of your keywords, ads, and landing pages combined).

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Angry BIRD – PENGUIN 2.1

panda and penguin_iStock_000020603126XSmall In early October Google’s Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Mr Cutts advises that it impacted about 1% of search queries.

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Adwords Now Allowing You To Bid on Trademarked Terms

In certain parts of the world such as China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil in recent years you have not been able to bid on Trademarked terms such as many brand names within Google Adwords. As of 23rd of April 2013 that will change so that keywords that were

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Google Forcing the Adoption of Mobile Advertising

Google in their new Adwords Enhanced Campaigns training videos describe mobile as “a significant and growing percentage of traffic” and this is why they are forcing all advertisers to have mobile ads built into their search campaigns as of June 2013.

As described in last month’s magazine “Enhanced Campaigns are a new type of Ad campaign where you have your mobile as well as your tablet and desktop traffic within one campaign. You then use bid adjustments to manage bids across devices, locations and time of day.”