Internet Marketing Magazine September 2014 is Now Released!

IMM Sept2014 MGet the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… Master Mindset to Master Marketing Interview with Bret Thomson….

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Internet Marketing Magazine March 2014 is Now Released!

Issue31_March2014_3DSGet the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… Connect Like a Pro on LinkedIn Interview with Alex Pirouz, The Most Surprising Insights from a 200 Website Eye-Tracking Study…

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Responsive of Dedicated Mobile Site for SEO?

Dedicated-mobile-vs-responsive-a-designers-perspective Mobile traffic continues to grow year on year. As discussed previously in this column it’s more important than ever for business owners to have a mobile version of their website – a version of the site tailored to smaller screens and fast load time. Also on the rise is the now wide mass spread adoption of using responsive design for mobile users versus the traditional mobile sites.

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Google Dart for Chrome

Google DartBack in October of 2011 Google announced Google Dart as a new open source programming language, with the plan for it to ultimately replace JavaScript as the default underlying programming language of the web.

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Mobile Shoppers Starting at Home with Their Buying Intent

Mobile-phone-in-the-hand-29325644_bigstockYahoo and Dialogue recently interviewed 10,000 consumers age 13 to 64 who use smartphones, tablets, and PCs as they shopped online.

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Angry BIRD – PENGUIN 2.1

panda and penguin_iStock_000020603126XSmall In early October Google’s Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Mr Cutts advises that it impacted about 1% of search queries.

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Facebook Changes the Rules and the Game on Promotions

Facebook Promotion Example With recent announcements in late August Facebook has made it easy to run contests.

Running contest promotions was more difficult previously because Facebook used to require that you run promotions through an app, which meant going through a development cycle.

Facebook is now allowing businesses to collect entries for contests and giveaways by having users ‘Like’ their page or update, post on their page, or leave a comment. For instance, ‘Likes’ can now

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Internet Marketing Magazine September 2013 is Now Released!

IMM Sept2013 Cover_XS

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… The 2 Business Killers: Panda & Penguin – Surviving the Storm Interview with Eric Lancheres, Ecommerce Platform Comparison, Boost Your Website’s Performance With 4 Simple Steps, The 80/20 of Sales & Marketing: How to Work Less and Earn More, How To Save Time Managing Your Social Media Campaigns & much more….

‘Click to Text’ is a Winner on Mobile Sites!

An example of a mobile site with the ‘Click to Text’ feature

Last month in this section we spoke about that we were in early days of testing ‘Click to Text’ functionality on dedicated mobile sites. This functionality enables the mobile site visitor to click one button and then be able to send the business owner a text.

We tested it in several businesses in many industry verticals over the last month. All in all we were able to declare the functionality an outstanding success as all businesses we tested it on received more leads than the previous month.

Over the month of July we experienced on average an amazing 11.5% of site visitors to one of the mobile sites that we built with ‘Click to Text’ used this functionality. This compares to 10% of mobile site visitors using the ‘Click to Call’ functionality and 5.5% of mobile site visitors in the sample set used the ‘Click to Map’ feature.

Weekends and Personalisation Help Email Open Rates

Email Clicks and Volume by Day and Week Marketing Automation firm Eloqua (which is now owned by Oracle) recently featured a report titled ‘40 Must-See Charts for Modern Marketers’.

Eloqua studied 1.5 Billion Email Clicks and the Volume of emails by Day of the week. What they found was that to achieve the best clickthrough rate marketers should send emails on weekends.

Another interesting finding based on over 200m emails was that personalised subject lines were key to best performing email open rates. Subject lines that were personalised with the recipients name did better than no personalisation, and custom personalisation such as location did significantly better again.

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