+Post ads Turns the Entire Web into a Social Stream

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Google has begun testing a new ad type called +Post ads. These +Post ads are display ads of brands’ Google+ video, image and hangout posts.

The ad format effectively takes Google+ and spreads it around the web in ad format for brands. Website visitors can comment on posts in the ad and share them within their circles all from within the Ad.

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Google’s Matt Cutts Advises Guest Blogging is ‘Done’

Matt-CuttsGoogle spokesman Matt Cutts recently advised “guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy”

So does this mean that you shouldn’t do guest blog posts at all? I don’t think so. If you are a reputable…

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Responsive of Dedicated Mobile Site for SEO?

Dedicated-mobile-vs-responsive-a-designers-perspective Mobile traffic continues to grow year on year. As discussed previously in this column it’s more important than ever for business owners to have a mobile version of their website – a version of the site tailored to smaller screens and fast load time. Also on the rise is the now wide mass spread adoption of using responsive design for mobile users versus the traditional mobile sites.

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Mobile Shoppers Starting at Home with Their Buying Intent

Mobile-phone-in-the-hand-29325644_bigstockYahoo and Dialogue recently interviewed 10,000 consumers age 13 to 64 who use smartphones, tablets, and PCs as they shopped online.

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Google Changes it’s Adwords Ad Rank Algorithm

adsitelinks_what Google’s Ad Rank algorithm determines the order of the paid search ads on each search results page as well as how much advertisers pay in the ad auction.

Previously, Ad Rank had just two components: your Max CPC Bid (the most you were willing to pay per click) and your Quality Score (Google’s assessment of the quality of your keywords, ads, and landing pages combined).

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Angry BIRD – PENGUIN 2.1

panda and penguin_iStock_000020603126XSmall In early October Google’s Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Mr Cutts advises that it impacted about 1% of search queries.

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Facebook Changes the Rules and the Game on Promotions

Facebook Promotion Example With recent announcements in late August Facebook has made it easy to run contests.

Running contest promotions was more difficult previously because Facebook used to require that you run promotions through an app, which meant going through a development cycle.

Facebook is now allowing businesses to collect entries for contests and giveaways by having users ‘Like’ their page or update, post on their page, or leave a comment. For instance, ‘Likes’ can now

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Weekends and Personalisation Help Email Open Rates

Email Clicks and Volume by Day and Week Marketing Automation firm Eloqua (which is now owned by Oracle) recently featured a report titled ‘40 Must-See Charts for Modern Marketers’.

Eloqua studied 1.5 Billion Email Clicks and the Volume of emails by Day of the week. What they found was that to achieve the best clickthrough rate marketers should send emails on weekends.

Another interesting finding based on over 200m emails was that personalised subject lines were key to best performing email open rates. Subject lines that were personalised with the recipients name did better than no personalisation, and custom personalisation such as location did significantly better again.

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Terapeak Launches New Amazon Analytics Tool

A Terapeak for Amazon Search for Baseball Bats

Terapeak is well known in eBay circles as a big data solution for analysing niches and competition historical sales data for several large eBay platforms around the world.

Not many people associate Terapeak with Amazon, but that is all about to change as Terapeak launched last month the first iteration of their historical sales data analysis tool for Amazon.

Terapeak for Amazon.com features product, offer and sales rank date for over 35 Amazon categories. You are able to see average, minimum and maximum pricing history, as well as competitor research and analysis, and the ability to view historical Amazon transactions.

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Internet Marketing Magazine July 2013

Craig Ford on the cover of IMM July 24 Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… Import From China Like A Pro Interview with Craig Ford, Content Customers Can’t Resist, Increase Conversion Essentials, Google: Online Mafia, Videos You can Swipe + Deploy, Traits of Ineffective Leaders, Key Differences Between eBay and Amazon & much more….

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