The Sleeping Giant of Traffic

The Sleeping Giant of Traffic

Mar 18, 2015 | Facebook, Google, Traffic

The two biggest traffic sources of the web that most business owners use these days is Facebook and Google, and they do two completely different things.   The Modern Yellow Pages Google is like the modern version of the Yellow Pages. People are going there to...
Facebook Organic Reach Decline… and What to Do About it!

Facebook Organic Reach Decline… and What to Do About it!

Jun 9, 2014 | Facebook

Facebook’s algorithm changed in the first half of 2014. The official wording from Facebook was that it was to clean up the newsfeed to make it more relevant. The unofficial wording on the street is that it’s so Facebook can now charge you for traffic that...
The Facebook Targeting Tightness Conversion Curve

The Facebook Targeting Tightness Conversion Curve

May 17, 2014 | Facebook

How well the offer on your landing page/squeeze page converts when targeting visitors from Facebook (or other similar display media such as banner ads) is not always just related to the quality and effectiveness of the offer and the design and copy on your landing...

© GregCassar.com | All Rights Reserved | Privacy Policy | Earnings Disclaimer