Google’s Matt Cutts Advises Guest Blogging is ‘Done’

Matt-CuttsGoogle spokesman Matt Cutts recently advised “guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy”

So does this mean that you shouldn’t do guest blog posts at all? I don’t think so. If you are a reputable authority and the post is for a reputable authority blog then I don’t believe there is an issue as Google isn’t stamping out multiple author blogs.

I believe the point Google is trying to make here is don’t accept guest blog posts from people who you do not know; who are not ‘authorities’ in your field; or who are just fishing for links back to their site. Also don’t do guest blog posts on low-authority or ‘spammy sites’.

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