Getty Images Now Making It’s Pictures Free to Use

getty The Verge recently reported that Getty Images is dumping the watermarks on its images. Historically if you want Getty to take off the watermark, you have to pay for it.

That’s about to change. Getty Images is dropping the watermark for the bulk of its collection. It will now be moving to an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page.

This is great news for bloggers and website owners after free images who are not concerned about providing links back to Getty.

How Getty Images stands to monetise it is with advertising in the footer section of the images over time similar to how YouTube has monetised its content with advertising. Only time will tell if it’s a strategy that pays off them.

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