Facebook Paid “Free Traffic”

Facebook recently announced on their business blog “Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

An example of ‘Boost Post’

An example of ‘Boost Post’

What this effectively means if we put it into plain English is that when you make a post on Facebook it will now only reach a fraction of the people that it did just a few months ago. You can still get the same visibility for your personal or brand posts but you will need to ‘boost’ them.

Effectively Facebook has made previously free traffic now be paid. I don’t believe they will achieve what they set out to achieve as people’s newsfeeds will now be just wedding pictures and cat pictures from people they ‘like’ regularly as well as brands who have paid to put their messages in the middle.

Personally I welcome the change as most marketers won’t know to boost their posts or will be too tight to do so.

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