Does Google Really Care if You Don’t Use Google+ as Your Favourite Social Network?

Google-Plus-Logo Google says Plus has 540 million monthly active users, but almost half do not visit the social network. Do they care? No doubt they would prefer if it had taken off like Facebook, but the reality is that there is a game behind the game, namely, data mining for more effective advertising, which is quite possibly their true motivator for creating Google Plus.

These days you are forced to sign up for Google Plus to use many of their products such as YouTube. Then it becomes your account for all Google products, so Google sees who you are and what you do across its services, even if you never once return to the social network itself.

Before Google released Plus, the company might not have known that you were the same person when you searched, watched videos and used maps. With a single Plus account, the company can build a database of your interests, wants, desires and fears.

But it’s not just consumers that are getting forced into using Google Plus. Brands are now also being lured into using a Google Plus account in order to show up higher in Google’s search results.

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