What is Google Hummingbird?

aa Google unveiled a recent algorithm update on the eve of their 15th birthday which is code-named Hummingbird, It is the biggest change to the engine room of the Google search engine since early 2010, when Google upgraded its algorithm to one it called Caffeine.

The name Hummingbird is reported to have come about from being “precise and fast.”

Panda, Penguin and other recent updates were changes to parts of the old algorithm, but not an entire replacement of the whole like Hummingbird is.

Hummingbird is like a brand new engine, though it continues to use some of the same parts of the old, like Panda and Penguin.

Businesses around the world are wondering if the update will help or hurt their business – only time will tell.

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