Android Now the Dominant Player in Mobile


Global smartphone shipments grew 47% to hit 230 million devices in Q2 of 2013, according to a new report from research firm Strategy Analytics. Android captured a new record market share of 80 percent.

Apple iOS reached only 14 percent global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft seems to be on the rise in 3rd position with a 4% market share.

Here at Internet Marketing Magazine we’ve road tested all the different mobile operating systems and still like the Apple IOS the best as far as a pure clean device and OS user experience. It’s a shame to see Apple slipping down in the rankings now that Steve Jobs is gone and innovation seems almost non-existent.

It seems that Apple needs to modify its marketing strategy and evolve with the times by pricing its iPhones and iPads at roughly a quarter of their current prices so as to get a higher adoption rate. Our thinking behind this is that once people use IOS they won’t want to change to any other mobile operating system and this will feed App Store and iTunes sales. Only time will tell if they evolve or not. It feels like history is repeating itself again but this time its Android vs IOS not Windows vs Mac. Hopefully Apple will learn second time round.

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