Angry BIRD – PENGUIN 2.1

panda and penguin_iStock_000020603126XSmallIn early October Google’s Matt Cutts announced on Twitter that they unleashed Penguin 2.1. Mr Cutts advises that it impacted about 1% of search queries.

It’s still early days to know the exact effects of this SEO change with some webmasters reporting major traffic dropoffs and others reporting recoveries as a result of the algorithm change.

To check if your site has been affected by Penguin 2.1 keep an eye on your analytics for organic traffic dropoffs as of the 2nd week of October.

Moving forwards webmasters need to change away from the “link building” SEO mindset of old and focus more on building quality content that will earn natural inbound links.

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