Structuring a Microsoft AdCenter Campaign

Yahoo and Microsoft have recently merged with their ‘Search Alliance’. This means that the Bing search technology is now behind the scenes of both Yahoo and Microsoft’s organic and paid search.

With the Pay Per Click taking your adwords campaign and migrating it into Microsoft AdCenter is not always the best way to go. Watch this quick 4 min vid where I explain how Microsoft wants you to structure your Microsoft AdCenter campaigns.

Please note: the audio on this video is not great because of a problem with the camera, but the content is very relevant.

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