Why Move the Free Line in Your Business?

This concept of ‘Moving the Free Line’ is not new. I first heard about it in about 2007 from Eben Pagan.

Moving the Free Line is the concept that explains that the more you give away the more leads that you will have into the top of your marketing funnel.  This ultimately results in more leads that you can create a relationship with and convert into sales over time.

Here is an excellent 4 minute video from Brad Fallon that explains the concept perfectly.

Get the Flash Player to see this player.


  1. Thanks for posting about this, I would love to read more about this topic.

Speak Your Mind


* Copy This Password *

* Type Or Paste Password Here *