How to Target Gmail in Google's Content Network

This video is only really for adwords geeks, but it is a very powerful video in that it shows you how to target Gmail in your content network campaign.

30% of all email users now use gmail, so this is a massive, massive target audience.  But what is better about this strategy than the size is the lazer targeting of it.  Google reads your emails and matches the content in the emails with the ads that are shown.  This means that your ads will be targeted to the content which is in their emails.  Perfect – as it matches your ad to their interests.

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