Friends of Connection Facebook Ads

Friends of Connection Facebook alt=For those of you who know me well you will know that I am a big fan of facebook pay per click advertising.

While facebook advertising is not as sophisticated as adwords in its ability to lazer target in on your niche or it its ability to track and measure, I still find it very effective for putting large traffic spikes in my business, or in my clients’ businesses.

On the 18th of this month facebook announced a new feature called ‘Friends of Connection’.  What this means is that instead of just targeting common theme words that your audience may have in common you can now target it so that your ads show up on the right hand side of your friends and followers pages.

The idea here is that you generally share common interests with your friends and followers so this is the next degree of lazer targeting from facebook.

I guess you wouldn’t use this if you are selling something that you don’t want your family and friends to know about. But where this is particularly good is if you have a large following from an event you have run or if you have a big following on a fan page.

Who knows, maybe Grandma will be the next purchaser of your Guerrilla Marketing Course.

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