Online Retail… 2012 Essential Learnings

In July the Internet Marketing Magazine team received an Invitation to the Online Retailer Conference & E-Commerce Expo held at Darling Harbour in Sydney. All in all it was a great event held over 4 days covering everything from mobile to social, marketing, web store optimization, multichannel and SME strategies & tactics. The Internet Marketing

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Google Penguin and You

Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are: Panda: Officially rolled out in February 2011, but there have been about 13

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Internet Commandment 8 – Honor thy Conversions

In this quick video, which is the 8th video in the 10 part Internet Commandments series we focus on a major part of internet marketing that most people overlook – the monitoring and improving of their conversions. This has a massive effect on your ROI. I’ve seen niche marketing businesses survive or die based on

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Internet Marketing Commandment 4 – Remember thy Traffic and Keep it Targeted

Internet Commandment 4 – Remember thy Traffic and Keep it Targeted. In this Ten Commandments video we provide you an overview of how to get traffic. We explore which traffic strategies to start with first and then what other traffic to complement it with.