Responsive of Dedicated Mobile Site for SEO?

Dedicated-mobile-vs-responsive-a-designers-perspective Mobile traffic continues to grow year on year. As discussed previously in this column it’s more important than ever for business owners to have a mobile version of their website – a version of the site tailored to smaller screens and fast load time. Also on the rise is the now wide mass spread adoption of using responsive design for mobile users versus the traditional mobile sites.

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‘Click to Text’ is a Winner on Mobile Sites!

An example of a mobile site with the ‘Click to Text’ feature

Last month in this section we spoke about that we were in early days of testing ‘Click to Text’ functionality on dedicated mobile sites. This functionality enables the mobile site visitor to click one button and then be able to send the business owner a text.

We tested it in several businesses in many industry verticals over the last month. All in all we were able to declare the functionality an outstanding success as all businesses we tested it on received more leads than the previous month.

Over the month of July we experienced on average an amazing 11.5% of site visitors to one of the mobile sites that we built with ‘Click to Text’ used this functionality. This compares to 10% of mobile site visitors using the ‘Click to Call’ functionality and 5.5% of mobile site visitors in the sample set used the ‘Click to Map’ feature.

The Rise and Rise of the Responsive Web… But Long Live the Mobile Site!

Month by month more and more sites online now are going responsive (adjusting in size and shape depending on the form factor of the device viewing the page).

At our sister marketing agency business when we had tested responsive themes a year or so ago we found them clunky and limited in their functionality and ability to seamlessly morph shapes depending on devices.

We feel that the responsive web has come along way in maturity in the last year and that responsive themes available for common platforms like Wordpress and Magento now work seamlessly.

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Responsive Design Drives the Web Forwards

A few short months ago responsive web design was a concept that everyone was talking about but not many developers were building with, but now that all seems to be changing.   Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal

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