The Facebook Targeting Tightness Conversion Curve

aaHow well the offer on your landing page/squeeze page converts when targeting visitors from Facebook (or other similar display media such as banner ads) is not always just related to the quality and effectiveness of the offer and the design and copy on your landing page.

It’s very commonly understood in the direct response marketing world to test and measure different traffic sources to see how they convert. The school of thinking here …

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