Internet Marketing Magazine June 2014 is Now Released!

IMM_Issue34_June2014_CoverXSGet the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue Free Youtube Ads Traffic Secrets Interview with Jake Larsen, The Future of Bitcoin for eCommerce, Facebook Targeting Tightness Conversion Curve, Sources of Million Dollar eCommerce Traffic…

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The Facebook Targeting Tightness Conversion Curve

aaHow well the offer on your landing page/squeeze page converts when targeting visitors from Facebook (or other similar display media such as banner ads) is not always just related to the quality and effectiveness of the offer and the design and copy on your landing page.

It’s very commonly understood in the direct response marketing world to test and measure different traffic sources to see how they convert. The school of thinking here …

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Facebook to Roll Out New Look and Feel Right Hand Side Ads

2014-05-18_15-17-15 FB New Right Hand Side Ads The trend with many Internet Marketers is to focus their advertising efforts on the newsfeed rather than the right hand side because of higher click through rates and lower CPC and CPM.

Facebook is aware this is happening and are in the process of rolling out a change to the right hand side Ad unit to have a larger image size so as to encourage marketers to utilise it more so that the newsfeed doesn’t become ‘uncool’.

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Facebook Cleaning Up Newsfeed Spam

2014-05-18_15-40-17 Facebook Newsfeed Spam Example Hot on the tails of Google cleaning up link spam, Facebook is now cleaning up Newsfeed Spam.

They are cracking down on people and pages that deliberately try and game News Feed to get more distribution than they normally would.

The first big area of focus is ‘Like-baiting’. “Like-baiting” is when a …

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Does Google Really Care if You Don’t Use Google+ as Your Favourite Social Network?

Google-Plus-Logo Google says Plus has 540 million monthly active users, but almost half do not visit the social network. Do they care? No doubt they would prefer if it had taken off like Facebook, but the reality is that there is a game behind the game, namely, data mining for more effective advertising, which is quite possibly their true motivator for creating Google Plus.

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Facebook Buys WhatsApp for $19Bn

whatsapp1 You may be thinking what is WhatsApp? Well WhatsApp’s website advises “WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia… there is no cost to message and stay in touch with your friends.

In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.”

The real beauty of WhatsApp is that you enter your phone number…

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Facebook Paid “Free Traffic”

An example of ‘Boost Post’Facebook recently announced on their business blog “Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

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Internet Marketing Magazine December-January 2014 is Now Released!

IMM_Issue29_Dec2013Jan2014_CoverS

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription.

In this issue… Social Strategy for Business Interview with CJ Hudson and Melissa Noon…

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A Changing of the ‘Nice Guy’ Guard?

facebook_vs_googleGoogle is the best search engine on the planet and an amazingly innovative and dominant company – of that there is no disputing. But for several years the general perception from business owners and Internet Marketers was that they really didn’t give a damn about them and really didn’t treat them well with things such as banning adwords accounts for life without any notice, and hard to reach support etc.

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