Google Changes it’s Adwords Ad Rank Algorithm

adsitelinks_what Google’s Ad Rank algorithm determines the order of the paid search ads on each search results page as well as how much advertisers pay in the ad auction.

Previously, Ad Rank had just two components: your Max CPC Bid (the most you were willing to pay per click) and your Quality Score (Google’s assessment of the quality of your keywords, ads, and landing pages combined).

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