Main Site Now at Collective.com.au

Digital Marketing Strategist Greg Cassar’s main site is now located at Collective.com.au.   At this site Greg shares with Business Owners and Entrepreneurs the very latest in what is working with Traffic and Conversion Online with a real focus on ROI for building businesses that are more profitable.

CollectiveSite

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Digital Marketing Summit – how to get 2 for 1 tickets

Have you seen the Digital Marketing Summit Event Yet? It’s coming up in November and right now there’s a 2 for 1 ticket offer on. Speaking of events… I was just thinking yesterday about the first big event that I can remember going to. I was still working a day job but I was starting

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Re-target Other Websites Visitors

leads-and-customers-bigstock-One-person-is-targeted-in-a-bu-43388239Perfect Audience has recently started testing the ability to “retarget” the audiences of specific websites that likely have similar visitor profiles as yours.

It’s called Perfect Audience Connect, and it offers gives …

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Amazon Going Social

Amazon has recently announced the acquisition of social reading service Goodreads for an undisclosed figure. Goodreads boasts over 16 million users and has catalogued more than 360 million books, adding 22 million each month. Goodreads is a social community for book lovers to share what books they’ve enjoyed and also to discover new books that

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Responsive Design Drives the Web Forwards

A few short months ago responsive web design was a concept that everyone was talking about but not many developers were building with, but now that all seems to be changing.   Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal

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Make Your Phone Your Wallet

We started with the barter system, then moved onto precious metals, then coins and notes, followed closely by credit cards.  The next evolution is using your smart phone as your wallet (credit card). Google has recently launched ‘Google Wallet’ – an app that makes your phone your wallet—with Citi, MasterCard, Sprint and First Data. With

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Business and Marketing Lessons from Steve Jobs

Steve Jobs, Co-Founder of Apple, was a unique visionary and his influence, as a technology innovator will be sorely missed. World leaders, tech giants, and countless ordinary people have paid tribute to Steve Jobs after his death, marvelling at how the Apple visionary made modern life more user-friendly. US President Barack Obama said Jobs, who

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Long Live the Day of the App

The traditional search based HTML browser session isn’t as sexy as it once was.  Now apps (applications) are taking their place as people spend more and more time consuming content and interacting on mobile devices without being tied to a web browser.  The web is now less about the searching and more about the getting.

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5 Must Have WordPress Plugins

WordPress is the most common way that entrepreneurs and business owners build sites these days. WordPress is infinitely extensible. One of the core philosophies of WordPress is to keep the core code as light and fast as possible but to provide a rich framework for the huge community to expand what WordPress can do, limited

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Your Number One Most Important Job as an Internet Marketer

99 out of 100 entrepreneurs online are focused on ‘Selling’ as their primary objective and main focus. This is understandable as selling for profit is the reason that we do marketing online.   While this is a valid model, it’s certainly not the best model to position your business for lasting success in 2011 and

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