Facebook to Roll Out New Look and Feel Right Hand Side Ads

2014-05-18_15-17-15 FB New Right Hand Side Ads The trend with many Internet Marketers is to focus their advertising efforts on the newsfeed rather than the right hand side because of higher click through rates and lower CPC and CPM.

Facebook is aware this is happening and are in the process of rolling out a change to the right hand side Ad unit to have a larger image size so as to encourage marketers to utilise it more so that the newsfeed doesn’t become ‘uncool’.

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Facebook Cleaning Up Newsfeed Spam

2014-05-18_15-40-17 Facebook Newsfeed Spam Example Hot on the tails of Google cleaning up link spam, Facebook is now cleaning up Newsfeed Spam.

They are cracking down on people and pages that deliberately try and game News Feed to get more distribution than they normally would.

The first big area of focus is ‘Like-baiting’. “Like-baiting” is when a …

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Facebook Buys WhatsApp for $19Bn

whatsapp1 You may be thinking what is WhatsApp? Well WhatsApp’s website advises “WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia… there is no cost to message and stay in touch with your friends.

In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.”

The real beauty of WhatsApp is that you enter your phone number…

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Facebook Paid “Free Traffic”

An example of ‘Boost Post’Facebook recently announced on their business blog “Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

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A Changing of the ‘Nice Guy’ Guard?

facebook_vs_googleGoogle is the best search engine on the planet and an amazingly innovative and dominant company – of that there is no disputing. But for several years the general perception from business owners and Internet Marketers was that they really didn’t give a damn about them and really didn’t treat them well with things such as banning adwords accounts for life without any notice, and hard to reach support etc.

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Facebook Changes the Rules and the Game on Promotions

Facebook Promotion Example With recent announcements in late August Facebook has made it easy to run contests.

Running contest promotions was more difficult previously because Facebook used to require that you run promotions through an app, which meant going through a development cycle.

Facebook is now allowing businesses to collect entries for contests and giveaways by having users ‘Like’ their page or update, post on their page, or leave a comment. For instance, ‘Likes’ can now

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1/3 of the World Online – Mark Zuckerberg aiming to Connect the other 2/3rds

332038-internet-orgCurrently a staggering one in every seven people in the worlds uses Facebook. This is despite the fact that currently only 1/3 of the worlds population is online.

Now Facebook Founder and Chief Executive Mark Zuckerberg is leading a push to get the remaining 4 billion people connected to the web and ultimately Facebook as well.

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Internet Marketing Magazine December 2012- January 2013 is Now Released!

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription. In this issue… Direct Response Mastery with Mal Emery, Top Social Bookmarking Sites, Turn Your Competitors Tactics on Yourself, Key Players of Mobile Advertising, 10 Ways to Get Mores Facebook Fans, 10 Active & Passive Content Marketing, How a Chinese eCommerce Racked

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Facebook to get it’s own Browser?

Popular rumour circulating the web is that Facebook is reportedly eyeing a takeover of desktop, tablet and Smartphone browser maker Opera Software. Opera Browser offer a fast web browsing experience optimized for any mobile phone or touch-screen tablet. It also has Mac and PC versions. An acquisition of Opera could give Facebook a major boost

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Getting Published in Havamag

This is an amazing story, the folks at Havamag (digital magazine for business owners) reached 350,000 readers in only a year or two, which is massive growth. They just published me in their latest issue on some Facebook stuff. http://havamag.biz/biz/biz-issue7/index.html