+Post ads Turns the Entire Web into a Social Stream

Google has begun testing a new ad type called +Post ads. These +Post ads are display ads of brands’ Google+ video, image and hangout posts.

The ad format effectively takes Google+ and spreads it around the web in ad format for brands. Website visitors can comment on posts in the ad and share them within their circles all from within the Ad.

Google plans on rolling this out on a big scale across 2 million Google Display Network sites. Google advises “This lets brands think of the entire web as their social stream.”

Below is an example of a +Post ad from early testers Toyota on the Google Display Network.

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Advertising is about to get interactive as user can click the ad to expand it and also comment on it directly from the website they are on.

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