Google Releases Panda 4.0 Update

panda and penguin_iStock_000020603126XSmallIn late May Google released it’s Panda 4.0 update – which affected approximately 7.5% of English language search queries.

Google’s Panda Update is a search filter that was originally introduced in February of 2011. It was designed to stop sites with poor quality content from working their way into Google’s top search results.

The Panda 4.0 update was designed to catch ‘poor quality’ sites that escaped before. A refresh also means “false positives” might get released.

Press Release sites seem to have been hit the biggest this time. PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google.

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