Weekends and Personalisation Help Email Open Rates

Marketing Automation firm Eloqua (which is now owned by Oracle) recently featured a report titled ‘40 Must-See Charts for Modern Marketers’.

Eloqua studied 1.5 Billion Email Clicks and the Volume of emails by Day of the week. What they found was that to achieve the best clickthrough rate marketers should send emails on weekends.

Email Clicks and Volume by Day and Week

Another interesting finding based on over 200m emails was that personalised subject lines were key to best performing email open rates. Subject lines that were personalised with the recipients name did better than no personalisation, and custom personalisation such as location did significantly better again.
Interestingly adding the recipients company name or an exclamation mark had a negative effect on email open rates.

Personalized Email Subjects amd Open Rate

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