Same Day Delivery… But Not From Who You Would Expect

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When you think of same day eCommerce delivery, most likely Amazon, eBay and Walmart come to mind. But the latest player in this space is not who you would necessarily think of in the same day delivery space – Google.

Google is testing a same-day delivery service called Google Shopping Express.

The search engine giant put out a call for consumer “testers” for the service in the San Francisco Bay area, and also announced that the following large national e-retailers are taking part: Staples, Target, Toys ‘R’ Us, Walgreen Co. and several other Internet Retailers and local San Francisco merchants.

“We’re still working out our long-term pricing plan but early testers will get six months of free, unlimited same-day delivery,” advised Tom Fallows, product management director, Google Shopping Express.

This is an interesting play from Google who also now has its Google Trusted Stores program. eCommerce seems to be a major part of their strategy moving forwards as consumers purchasing on line has become main stream in recent years.

I believe Google will build an authority eCommerce marketplace site like Amazon or eBay in the near future, but time will tell.

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