Remarketing Lead Generation

lead generationInternet Marketing Magazine’s sister company Internet Marketing Done For You is seeing a significant rise in the number of businesses successfully adopting Remarketing campaigns for lead generation.

Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web. Remarketing is a powerful way to stay engaged with your target audience by presenting them with highly relevant ads and offers across the Web. This helps to make sure your brand is top of mind when they’re ready to buy –- can radically improve ROI.

The most common form of Remarketing use we are seeing is with the Google Display network and then other Demand Side Platforms such as AdBuyer or SiteScout.

The conversion rates across multiple industry verticals are excellent, with some of our clients with traditional bricks and mortar businesses seeing remarketing as their second or third biggest leadsource for online leads.  The other real benefit is the branding exercise as its possible to show your banner and text remarketing ads to your exact target market 100,000’s of thousands of times for literally less than a hundred dollars.

Since Facebook launched it’s Facebook Exchange in 2012 it is now possible to remarket to your website users once they’ve left your website and end up over at Facebook. Since almost 30% of U.S. ad impressions occur on Facebook, it is the logical next choice for the Remarketer, and we expect to see massive adoption of this technique in 2013.

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