Mobile Shoppers Starting at Home with Their Buying Intent

Mobile-phone-in-the-hand-29325644_bigstockYahoo and Dialogue recently interviewed 10,000 consumers age 13 to 64 who use smartphones, tablets, and PCs as they shopped online.
Some of the key findings are:

  • 84% start mobile shopping in a category while at home, making mobile activity a clear signal of shoppers’ intent to purchase
  • 88% of mobile shoppers also use a PC while researching purchases, meaning mobile plays a key role in telling brand stories across multiple devices
  • Shoppers expect relevant mobile ads: 52% are looking for deals, 53% want location-based ads, and 49% prefer personalized ads.

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