Facebook Changes the Rules and the Game on Promotions

With recent announcements in late August Facebook has made it easy to run contests.

Running contest promotions was more difficult previously because Facebook used to require that you run promotions through an app, which meant going through a development cycle.

Facebook is now allowing businesses to collect entries for contests and giveaways by having users ‘Like’ their page or update, post on their page, or leave a comment. For instance, ‘Likes’ can now be used as a voting mechanism in promotions, and marketers can now ask people to submit names of a new product in exchange for a chance to win a prize.

Here is an example of a promotion that is within Facebook’s new ‘Facebook Promotion Guidelines’.

Facebook Promotion Example

Facebook is concerned with its environment becoming ‘contest spam’ so the contest is not allowed to be about encouraging people to tag themselves or companies or products that they’re not actually depicted in.

For example:
It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize. It’s not OK to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize.

We’ll watch this space and let you know how it evolves.

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