7 Must Know Internet Trends for the Switched-On Entrepreneur in 2013

Mobile Internet Usage is soaring past desktop usage is several parts of the world, while the mobile advertising opportunity remains largely untapped. Wearable computing is poised to replace mobile computing as the hot new thing.

Those are just some of the findings in a new report on the state of the internet from Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, a top Silicon Valley venture capital firm.

Summarised below are 7 Must Know Internet Trends for the Switched-On Entrepreneur in 2013.

1. The USA is not the center of the Internet World – Emerging Countries are Growing More Rapidly
China has the most Internet Users with 564 million and is also growing the fastest with 264 million added just last year, which is a greater number than the total number of Internet Users in the States.

The next 5 fastest growing countries in terms of new Internet Users added are India, Indonesia, Iran, Russia and Nigeria.

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2. Content is exploding
The amount of digital information created worldwide, tagged, and shared has grown 9-fold in the past five years, and is on track to quadruple again by 2015.

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3. The Top 5 Social Media Sites are Facebook, YouTube, Twitter, Google+ and LinkedIn.

Google+ is going better than most people imagine with it now being the 4th biggest Social Media site, and because its ability to affect SEO it will continue to grow.

It’s surprising to see MySpace is still bigger than Instagram and Tumblr as I personally haven’t heard anyone talk about posting to it in several years.

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4. Mobile Internet Traffic Growing Fast
Mobile traffic now represents 15% of all Internet traffic. Just 4 short years ago this was less than 1 percent (in May 2009).  This trend is expected to continue with 25% of Global Internet Traffic to be from mobile by this time next year.

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In certain parts of the world the trend towards mobile has already exceeded desktop PC’s. A good example of this is currently in China more people access the web via mobile devices than via PCs.

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5. Mobile Ad Spend is an Un-Tapped Opportunity
Ad spend is going to the wrong places. There’s a huge gap between the amount of time people spend on mobile devices and the amount of ad spend directed at mobile. Mobile takes up 12% of our time, but gets only 3% of ad spend.

Traditional media’s such as Print media is the opposite, getting 6% of our time but pulling in 23% of the ad spend dollars.

We expect to see this change in the months and years to come with ad dollars moving from traditional medias such as print, ratio and TV into Internet and Mobile Internet in particular.

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6. More Tablets Sold Now than Desktops and Notebooks
In Q4 of 2012 the number of Tablets sold globally was greater than the number of desktops or Notebook PC’s. A large percentage of these are Apple iPad’s which don’t run Adobe Flash at all, so it’s worth testing your site from an iPad and an Android Tablet to make sure that its all working the way you’ve intended.

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7. Wearable is the next trend in Technology
Throughout history people have laughed when new technology types have been introduced, such as when PC’s first came out and Ken Olsen the founder of Digital Equipment said “There is no reason anyone would want a computer in their home”.

Remember when Apple changed the game with the iPhone and they seemed expensive at the time, but now I wouldn’t run my business a single day without a smart phone as it’s just too inefficient.  It will be interesting to see which of the wearable’s changes the world the way Apple did with the smart iPhone.  It’s a pity Steve Jobs isn’t still alive or we may have already known the answer to that one.

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Source Data Credit: Mary Meeker / Liang Wu
Internet Trends D11 Conference
KPCB – Kleiner Perkins Caufield Byers

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