Its more popular than porn online

Its time to wake up to Social Media

Here’s a quick vid that I saw on Jay McLean’s Facebook page that shows the power and reach of Social Media in 2010/2011. Enjoy.

I admit I was a sceptic of social media in the past because the ROI just really wasn’t there.

I’m not the biggest fan of twitter because it’s a bit like ‘noise’ with so many messages passing by your screen that no one really takes too much notice unless they have a genuine real interest in following you, and they are not following 4567 other people just to build their twitter following list.

All traffic has a cost – its either time or money, or even a combination of the two.

I have traditionally been a pay per click guy and had massive success with it, as some times I’ve got up to 300 new leads per day for my clients and I’ve generated millions of dollars worth of sales for my client base. I’m still a massive fan of pay per click because it’s an exact science and it’s measurable (you spend $x and I get y leads and z sales).

But I think it’s time to wake up to social media. Facebook is now massive with nearly 600 million people on it and it’s becoming more popular than porn online – wow I never thought anything would overtake porn online :)  Facebook now gives you the ability to send everything you do viral. I’ll show you a heap more on that in the months to come.

Blogging is a sound strategy, and has been for years.  As is video blogging with you tube, as youtube is now the 2nd biggest search engine in the world behind Google.

Are you getting good wins from Social Media? Let us know.

Comments

  1. Interesting… but I wonder if Fatboy Slim is getting paid anything for the use of his song in that video.

    So far, social media doesn’t really seem to respect the rights or privacy of people or organisations which is quite concerning.

    • Steve, its a good point you raise, i doubt fat boy slim even knows anything about it – one of the big losers of all this web change seems to be the music industries profits.

      i agree about the privacy concerns. i think the other big issue is ROI – much of social media stuff isn’t monetised well

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