Greg Cassar.com

Its time to wake up to Social Media

Here’s a quick vid that I saw on Jay McLean’s Facebook page that shows the power and reach of Social Media in 2010/2011. Enjoy.

I admit I was a sceptic of social media in the past because the ROI just really wasn’t there.

I’m not the biggest fan of twitter because it’s a bit like ‘noise’ with so many messages passing by your screen that no one really takes too much notice unless they have a genuine real interest in following you, and they are not following 4567 other people just to build their twitter following list.

All traffic has a cost – its either time or money, or even a combination of the two.

I have traditionally been a pay per click guy and had massive success with it, as some times I’ve got up to 300 new leads per day for my clients and I’ve generated millions of dollars worth of sales for my client base. I’m still a massive fan of pay per click because it’s an exact science and it’s measurable (you spend $x and I get y leads and z sales).

But I think it’s time to wake up to social media. Facebook is now massive with nearly 600 million people on it and it’s becoming more popular than porn online – wow I never thought anything would overtake porn online   Facebook now gives you the ability to send everything you do viral. I’ll show you a heap more on that in the months to come.

Blogging is a sound strategy, and has been for years.  As is video blogging with you tube, as youtube is now the 2nd biggest search engine in the world behind Google.

Are you getting good wins from Social Media? Let us know.

Here’s a quick vid I recorded for you with a niche business that we are no longer doing. The purpose of the video is to show you some great site design elements that we use.

When watching this give thought or comment to your own sites and are you implementing these good design principles.

In this quick video, which is the 8th video in the 10 part Internet Commandments series we focus on a major part of internet marketing that most people overlook – the monitoring and improving of their conversions.

This has a massive effect on your ROI. I’ve seen niche marketing businesses survive or die based on the conversion rate that they get. The reason why is that is can have a dramatic impact on your cost per lead or cost per sale. Suss it out.

If you’re not thanking your customers, you’re missing out on an easy Internet marketing strategy that could increase your sales by 39%–or more!

Adding complementary “upsell” offers to your thank-you pages is by no means a new strategy, but it’s just as effective now as it was years ago.

According to Marketing Sherpa, 39% of their newsletter subscribers take advantage of one of the opt-in offers they put on their “thank you for subscribing” page (That’s compared to 40% in 2001.) Upselling your customers at the point of purchase is a KEY Internet marketing strategy for growing your business.

Why is upselling so effective?

Well, by the time a customer sees your thank-you page, they’ve already made the decision to trust you enough to buy something from you… so encouraging them to make a second purchase that you have positioned as a ‘no-brainer’ offer is a relatively easy sell.

This type of upsell has become more popular in recent months with 1shoppingcart and other shopping cart providers building in ’1 click upsell’ type functionality that remembers the credit card details and can do an upsell without requiring the card details to be entered again – very effective.

The other main place to do an upsell is between the ‘Order’ page and the ‘Checkout’ process.  I’ve used this one very effectively in the past.

When I had my PropertyBooks.com.au business we had 1 product which out-sold everything else on the site.  We sold about $2,500 a month of this particular $97 printed manual.  Then we added an upsell in the middle between the order and the checkout of a second complementary $97 manual for just $45 more.  Over about a year it averaged out that 33% of people took the upsell.  This equated to an extra roughly $800 a month in additional sales just for adding in this one upsell step.

Because our cost of acquisition was still the same (our traffic costs), most of this ended up as pure profit.

So just think, is there anywhere in your business that you can add an upsell for extra profit?

Something pretty crazy here.  This is a ‘The Force Trainer’ developed by Richard Bandler (Co-Creator of NLP) for George Lucas from Star Wars.

Check out this video where I use only my thought processes to lift and spin the ball in the tube.

I went to an amazing event this week called ‘Rapid Success Technologies’ with Darren Stephens and Spike Humer. You can see in this video Darren is talking me through it.

Also notice when they make me laugh I can no longer hold the ball in the air.