Greg Cassar.com

This video is only really for adwords geeks, but it is a very powerful video in that it shows you how to target Gmail in your content network campaign.

30% of all email users now use gmail, so this is a massive, massive target audience.  But what is better about this strategy than the size is the lazer targeting of it.  Google reads your emails and matches the content in the emails with the ads that are shown.  This means that your ads will be targeted to the content which is in their emails.  Perfect – as it matches your ad to their interests.

A cool day yesterday in the Cassar household.

An important part of business growth is to celebrate your wins.  After an amazing year of 300% business growth online we celebrated a major win by yesterday picking up our first ever brand new car.

We got a 7 seater top of the range Santa Fe Elite. We got pretty lucky in that it was a demo model with 1500kms on it, so the luxury model ended up being the same price as the base model.  The luxury is nice in that it has leather and electric everything and it even comes with a fridge between the driver and the passenger seats. I’m not sure what that is exactly for, as I can’t imagine its for keeping my beers cool as I drive down the freeway.

Jules and the kids seem pretty happy as well.