Greg Cassar.com

With Internet Marketing Magazine’s sister Marketing Agency we work with growing many eCommerce stores. One of the big trends that we’ve noticed especially in the last 12-24 months has been the rise of online fraud. The most common online fraud we see is the use of stolen credit cards to purchase high value re-sellable items [...]

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription. In this issue… Secrets of a #1 eBay Seller Interview with Phil Leahy, Compliment Online with Offline Media, 7 Must Know Internet Trends 2013, Continuous Conversion Optimization, Reach More People on Facebook, Traffic Strategies with Incredible ROI, Facebook Ads: Do they even [...]

It seems we have a bit of a ‘virtual currency’ theme running throughout the ‘State of the Internet’ update this month with Amazon soon to release its ‘Amazon Coins’. Amazon Coins is a new virtual currency for U.S. customers to purchase apps, games, and in-app items on the Kindle Fire. When Amazon Coins launches in [...]

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription. In this issue… Doubling Your Sales with Scarcity Interview with Eugene Ware, Converse First Convert Later, Tumblr for Business, Usability Testing, Landing Page Strategies, The Power of Product Descriptions, Grow by 15% or Lose Market Share & much more…. http://internetmarketingmag.net/issues

In certain parts of the world such as China, Hong Kong, Macau, Taiwan, Australia, New Zealand, South Korea, and Brazil in recent years you have not been able to bid on Trademarked terms such as many brand names within Google Adwords. As of 23rd of April 2013 that will change so that keywords that were [...]

Email deliverability is getting more and more difficult in 2013 as Email Service Providers (ESP’s) get smarter and smarter technology. I remember when first starting off in Internet Marketing 8-10 years ago the whole focus was on ‘you need to have a big list’… well that is no longer the case. A big list certainly [...]

Amazon has recently announced the acquisition of social reading service Goodreads for an undisclosed figure. Goodreads boasts over 16 million users and has catalogued more than 360 million books, adding 22 million each month. Goodreads is a social community for book lovers to share what books they’ve enjoyed and also to discover new books that [...]

When you think of same day eCommerce delivery, most likely Amazon, eBay and Walmart come to mind. But the latest player in this space is not who you would necessarily think of in the same day delivery space – Google. Google is testing a same-day delivery service called Google Shopping Express. The search engine giant [...]

13 years since launch, Zappos can now boast of a range over 127,000 SKUs, with over 1,000 brands stocked.   But having such a massive range of products isn’t always a good thing. In fact, such a massive variety of items can be as much a turn-off to consumers as poor customer service. Zappos would [...]

Get the latest copy of Internet Marketing Magazine with your Free Internet Subscription. In this issue… Growing from $25M to $100M with Alexi Neocleous, 4 Keys to a Successful Automated Webinar, Profit Calendar, Stop Doing Email Newsletters, 9 Ways to Decrease Shopping Cart Abandonment, Speed Up Your WordPress Site, Road to 20,000 Customers and 95% [...]